Business marketing
Working out who you're for, what you stand for, and how to say it. Useful when you're moving up-market, launching something new, or your current positioning has stopped working.
I help businesses make difficult decisions.
Marketing, market expansion, crisis communications and AI. The kind of work where there isn't a textbook answer, and someone has to make the call.
What I work on.
Market expansion
Where to go next, in what order, and how to actually get there. New countries, new customer segments, or new product lines — including the practical bits that strategy decks tend to skip.
Crisis communications
Help when something has gone wrong, or is about to. Holding statements, stakeholder calls, dealing with regulators, and keeping a level head while everyone else is losing theirs.
Artificial intelligence
An honest view on where AI is genuinely useful in your business, and where it's mostly hype. Practical advice, not buzzword bingo.
Most of my work happens before things break.
Companies don't usually call when something's obviously broken. They call when something is working well enough that nobody's panicking — but a few senior people quietly suspect a problem is forming. That's when I'm most useful.
My background is in marketing and communications, mostly with technology and consumer businesses. I work independently.
If you'd like to talk.
Tell me what you're working on in a few sentences. If it sounds like something I can help with, we'll have a quick call. If not, I'll usually know someone who can.
- Process
- A short call, then a written scope and a fixed fee
- Based
- London
- Reply
- Usually within two working days